Calgary’s Startup Community Continues to Grow
Calgary’s Startup Community Continues to GrowCareFind benefits from a focus on entrepreneurship at the University of CalgaryErica Hughes and her partner, Kathy Bui, are bold new entrepreneurs who are adding their business to the list … Continue Reading..
We’re Hiring an Account Director
GridStone Marketing is seeking an Account Director to join our growing team. The role of Account Director is a key position within our company and we are excited to have a dynamic, engaged person join … Continue Reading..
Marketing Metrics – Where to Begin?
If my scientific training has taught me anything, it’s if you want to measure something – you need to start with a baseline. Most of the B2B clients that we work with already have some … Continue Reading..
To the Unsung Heroes of Industry
I’ve worked in the business-to-business (B2B) space my whole career and one thing I’ve seen over the years is that some of the most amazing companies are the ones you’ve never heard of. When marketing … Continue Reading..
5 Rock Solid tips for proposal success
I’ve been involved in proposal writing and review for over 15 years for all kinds of industries from the legal field to oil and gas, and from marketing to education. I’ve been a team member … Continue Reading..
What I’ve learned after 2 years in business
Looking back at my Year 1 lessons (What I’ve learned after 1 year in business), I realize how far we’ve come with this business but also how many more learnings are likely still ahead.Wrapping up … Continue Reading..
Everybody Jump on the Industry Bandwagon
Having specialized in technical marketing for B2B companies, a frustration I’ve shared with my clients is an unwillingness of E&P companies to lend their name in support of the successes enabled by oil and gas … Continue Reading..
How to Create Targeted B2B Content Marketing Materials
One challenge I’ve seen B2B companies face when building out a suite of marketing materials is the sheer volume of content they have to describe their offering. Technical products and services require a lot of … Continue Reading..
Dear Client: I’d like to modify my answer
A few years ago, I met with a client who was extremely busy and was struggling with all the demands of his time. He asked me for ideas on how he could focus on marketing … Continue Reading..
Dear Peyton: For marketing success, speak to one person
With the explosion of social media, there is a huge push to have a marketing message that goes viral – one that resonates with a huge audience and is seen around the world. For those … Continue Reading..