2015 Blogs



What I’ve learned after 1 year in business What I’ve learned after 1 year in business

This week marks the one year anniversary of GridStone Marketing and I’ve discovered a few things along the way. First, I now understand why someone would want to be a serial entrepreneur. I think it’s … Continue Reading..

The Martian – the surprising elements of marketing that contributed to its success The Martian – the surprising elements of marketing that contributed to its success

On October 2, The Martian movie, featuring Matt Damon will launch with a Hollywood extravaganza of marketing and promotion. However, the behind-the-scenes story of The Martian is even more interesting – with all the makings … Continue Reading..

What is old is new again – the story of infographics What is old is new again – the story of infographics

Infographics are a strong marketing tool to present information in an easy-to-understand way. They’ve come to dominate in the last few years and now are one of the go-to items for content marketers. But are infographics … Continue Reading..

4 Tips for Effective Technical Marketing 4 Tips for Effective Technical Marketing

What do engineers rate as the most valuable sources of information? To learn more: Check out our 4 Tips for Effective Technical Marketing Infographic. Continue Reading..

Have you built technical content into your marketing plan? Have you built technical content into your marketing plan?

When most people hear “marketing” they think logos, advertising, promotional items, and websites. In marketing speak these equate to branding, positioning and personas.  These are important and necessary in marketing, but in the B2B space, … Continue Reading..

Are we ready to rebrand Alberta? Are we ready to rebrand Alberta?

The message from Jim Prentice last week is that we are going to diversify the Alberta economy. We’ll do this, according to the new budget, by focusing on: “climate change, value-added industries, Aboriginal development, seniors … Continue Reading..

What are you doing on Pi Day? What are you doing on Pi Day?

GridStone Marketing is celebrating Pi Day 2015 in style – with a Pi Day party! How will you celebrate Pi Day 2015? Check out a couple of Pi facts below. Egyptologists and followers of mysticism … Continue Reading..