If you don’t
have a well-run marketing team and an optimized sales department in your
business, you’re leaving money on the table. And, in today’s economy, can you
years, and at all levels, from entrepreneurs to the seasoned C-Suite executive,
there is often a tendency to lump marketing and sales together without a second
thought. While these two disciplines should always work together, they should still
be considered two separate skill sets and if they aren’t both working at full
productivity, your business isn’t growing at its full potential.
Consider this statement: Marketing creates interest. Sales creates cash.
No business can function without focusing attention and strategy around both sales and marketing.
Marketing: It’s About the Company, Product,
Brand or Service.
Marketing is a multi-sensory, multi-pronged discipline that creates brand awareness, interest, provides information, establishes the business credibility. Further, marketing allows for the business to establish itself in the vertical it is servicing. In simple terms: Are you a “leader” in your space or you’re an “also ran”?
can highlight a “WOW” factor and make you stand apart. Think of any vertical;
what names to come mind? Yep – they all have great marketing, right?
Sales: It’s All About the Client.
Sales is the
discipline that converts the interest the potential customer displays into the actual
sale of the product/service. This is where the relationship is built between the
client and company and where value is displayed.
programs transform and grow a business. Product knowledge, great customer
service, and long-term relationships – these all matter to growing a business.
Are you leaving money on the table?
the leading company in any industry – the brand leaders always come to mind
like Apple, Nike and Amazon, but a little closer to home in Alberta – Calgary
Stampede for example, is easily recognized, and we’re sure a few more as well.
Our role is to help businesses build a strategy with growth in mind, paying close attention to both marketing and sales – helping you capture both the interest and the sale.