2016 Blogs



Everybody Jump on the Industry Bandwagon Everybody Jump on the Industry Bandwagon

Having specialized in technical marketing for B2B companies, a frustration I’ve shared with my clients is an unwillingness of E&P companies to lend their name in support of the successes enabled by oil and gas … Continue Reading..

How to Create Targeted B2B Content Marketing Materials How to Create Targeted B2B Content Marketing Materials

One challenge I’ve seen B2B companies face when building out a suite of marketing materials is the sheer volume of content they have to describe their offering. Technical products and services require a lot of … Continue Reading..

Dear Client: I’d like to modify my answer Dear Client: I’d like to modify my answer

A few years ago, I met with a client who was extremely busy and was struggling with all the demands of his time. He asked me for ideas on how he could focus on marketing … Continue Reading..

Dear Peyton: For marketing success, speak to one person Dear Peyton: For marketing success, speak to one person

With the explosion of social media, there is a huge push to have a marketing message that goes viral – one that resonates with a huge audience and is seen around the world. For those … Continue Reading..

H2H – the massive success of the #BellLetsTalk campaign H2H – the massive success of the #BellLetsTalk campaign

I heard a term recently that summarizes where I think every business person should go with their marketing. The term is H2H – or Human to Human.As a long time marketing professional in the business … Continue Reading..