One of the top Ted Talks of all time is by Amy Cuddy an American social psychologist. The Ted talk has garnered over 20 million views since Cuddy did the speech in 2012.
The title of her Ted Talk was “Your body language shapes who you are.” And the abstract gives us a teaser of what is to come.
“Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.”
Amy Cuddy hooks us because she knows her audience and describes her research in a way that is approachable and easily consumable.
That isn’t to say her research isn’t complex. If you track down the Psychological Science paper she did in 2010 on the same subject, you get a far more technical paper. The title, Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance, aptly sets up the reader for a science-based document.
Keeping Amy Cuddy in mind, remember 6 vital presentation points for your next speech:
- Know your audience
- Deliver a focused message for that specific audience (Don’t use an old presentation!)
- Entertain your audience (Tell stories and give examples)
- Give a practice presentation to a sample audience
- Take the feedback to improve your speech
- And of course, do a power pose for two minutes before you speak