Who are we?

We are strategists, creators and planners. With years of business experience, we see the big picture and the small details.

We are:

CREATIVE

We pursue innovative and imaginative options for our clients. We are problem solvers focused on dynamic solutions.
We are:

COLLABORATIVE

We elevate each other’s work through strong communication and support. We are committed to partnerships for client excellence.
We are:

CONTINUOUSLY IMPROVING

We strive daily to develop our skills, our processes, and our services. We believe that there is always room for growth.

 

Meet the Team

Lynette Lefsrud

Lynette Lefsrud

President
AKA: Chief Enthusiast
What is your greatest strength?
The ability to develop strategy for clients, to help them see their path forward.
Who inspires you?
My two brothers - they’ve done amazing things.
What would your autobiography be called?
"Digging in the Corners"
Describe your personality in three words:
Loyal, tenacious, troubleshooter.
What do you enjoy doing when you’re not working?
Enjoying time with my family – especially hiking, travelling or just being outdoors.
Fun fact?
I once traveled to Dubai for the weekend and was on the ground for just over 28 hours.
Sharyl Madigan

Sharyl Madigan

Director of Business Development
AKA: Creator of Partnerships
What is your greatest strength?
My tenacity
Who inspires you?
Napoleon Hill
What would your autobiography be called?
"Phoenix - Rising from the challenges to Building Successes"
Describe your personality in three words:
Energetic, Dynamic, Purposeful
What do you enjoy doing when you’re not working?
I love to read and enjoy walking in the outdoors.
Fun fact?
I follow the Sprint Car racing circuit.
Sanah Jowhari

Sanah Jowhari

Business Development Advisor
AKA: Opportunity Maker
What is your greatest strength?
I am strongly self-aware
Who inspires you?
My Mother.
What would your autobiography be called?
"A Purposeful Life"
Describe your personality in three words:
Confident, respectful, caring.
What do you enjoy doing when you’re not working?
When I am not working with clients, I am working on improving myself; usually discovering new avenues to find the fullest expression of myself. These days I am practicing stillness. I try to give myself a healthy dose of quiet time at least once a day (twice-a-day when in full form) and as a result have witnessed noticeable changes in my productivity, creativity and sleep.
Fun fact?
I had a skydiving experience a few summers ago, which was breathtaking (literally). I hope to repeat the adventure over the Blue Hole in Belize.
Kyle Selk

Kyle Selk

Creative Team Lead
AKA: The guy that does a little bit of everything
What is your greatest strength?
I think I’m a glass half full kind of guy who can find the silver lining in almost any situation.
Who inspires you?
My friends and family. And Connor McDavid.
What would your autobiography be called?
"The Edmonton Oilers are Ruining My Life (But I Love Them)"
Describe your personality in three words:
Easy-going, creative, motivated.
What do you enjoy doing when you’re not working?
Playing hockey, watching hockey, playing guitar, skiing, biking, enjoying the outdoors, traveling, going to concerts, trying new foods and craft beer.
Fun fact?
I enjoy uncomfortably spicy food and have a serious hot sauce collection.
Scott Sargent

Scott Sargent

Account Manager
AKA: Director of Storytelling
What is your greatest strength?
Discipline, determination and an ability to bring brevity and clarity to copywriting.
Who inspires you?
From history, Sir Winston Churchill. In my life, definitely my family. They are all truly special in different ways. In my experience, many of the men and women I’ve served in the Canadian Forces.
What would your autobiography be called?
"Don't Poke the Bear, Swearing is Fun and Other Life Lessons"
Describe your personality in three words:
Diligent, loyal, collaborative.
What do you enjoy doing when you’re not working?
As a member of the CF Reserves, I get to do a lot of cool things for training or on ceremonial occasions. My wife and I also enjoy watching our son play team sports, watching movies or taking a family trip together.
Fun fact?
My grandfather had three daughters. The day I was born, he was so excited that he drove on the wrong side of the road.
Charmaine Muzyka

Charmaine Muzyka

Creative Lead & Graphic Designer
AKA: The Creative Ringleader
What is your greatest strength?
Empathy. I am able to listen and really understand people which I believe helps me be both a better designer and a better person.
Who inspires you?
My mom, and strong female designers like Paula Scher and Jessica Walsh.
What would your autobiography be called?
"Art Is Everywhere If You Look For It"
Describe your personality in three words:
Kind, goofy, sassy.
What do you enjoy doing when you’re not working?
Making art, going to concerts, hiking, board games, reading, Netflix binging on a cold day and spending time with my friends and family.
Fun fact?
I have ridiculous dog fever.
Kyle Anderson

Kyle Anderson

Web Programmer
AKA: Kyle 2.0
What is your greatest strength?
Being able to build complex applications that remain easy to use and understand.
Who inspires you?
Linus Torvalds, Banksy and Man Ray.
What would your autobiography be called?
"Making it Up As I Go"
Describe your personality in three words:
Genuine, creative, reliable.
What do you enjoy doing when you’re not working?
Generative art, hiking & biking, craft beer and growing things in my garden.
Fun fact?
I've done an amazing flight-seeing tour around Mt. Logan, Canada's highest peak.
Danielle Kentner

Danielle Kentner

Office and Sales Assistant
AKA: The go-to girl
What is your greatest strength?
Determination.
Who inspires you?
My Father inspires me because he has built something out of nothing. Even through hard times he keeps his head up and keeps moving forward.
What would your autobiography be called?
"Finding a New Road"
Describe your personality in three words:
Adventurous, calm, rational.
What do you enjoy doing when you’re not working?
Reading a good book with a cup of tea, yoga, adventuring with my dog, camping and hiking.
Fun fact?
I traveled around Australia for four months, then a month after being home I went to Ireland. I plan on traveling a lot more.
Harm Deckers

Harm Deckers

Intellectual Property Advisor
What is your greatest strength?
You really better ask others...
Who inspires you?
Creative people; those who can conceive of something new, something that didn't already exist, and came into being as a result of their creative genius. This could be in any area of endeavour, small or big in scale.
What would your autobiography be called?
"A Flash of Light Between Two Eternities of Darkness"
Describe your personality in three words:
Open-minded, cautious to act.
What do you enjoy doing when you’re not working?
Spend time with my family, travel, hike and read.
Fun fact?
I visited all 33 Buddhist Temples of the Saigoku Temple Route in Japan.
Paul Stastny

Paul Stastny

Writing and Research Advisor
AKA: The one who tells the world what companies are up to
What is your greatest strength?
Seeing the big picture
Who inspires you?
Milan Kundera, George Faludy, Witold Gombrowicz, Pablo Neruda, Jaroslav Seifert, Derek Mahon, etc.
What would your autobiography be called?
"Jack of all Trades, Competent in One"
Describe your personality in three words:
What's that about?
What do you enjoy doing when you’re not working?
Doing active things outdoors or laying on a couch reading if the weather sucks.
Fun fact?
I tell everyone who speaks German that I know one German phrase: Ich muss an der Zentralheizung arbeiten (I must work on the central heating).

How can we help you grow? Contact Us