Business GrowthServices Overview
With any business there are gaps. As a business grows some of these gaps become more apparent. Sometimes you need to hire a new employee, refine your sales processes, plan a marketing campaign or file a new patent. GridStone is focused on identifying and solving those business growth gaps as it relates to revenue generation.
We provide services in 5 main areas:
- Human Resources
- Intellectual Property
Read more about our 5 pillars by clicking on the boxes to the left.
Business planning and strategy is always top of mind for leaders but when you are wearing many hats, sometimes parts of the planning process can get missed. GridStone supports business growth initiatives in a number of ways.
- Planning workshops focused on business strategy.
- Translating business growth objectives into specific goals.
- Clarity of business messaging: mission, vision and core values.
- Review of the numbers and advice on the key numbers to watch.
Our team has a wealth of business knowledge and after our Business Growth Assessment we can help determine the next steps to translate your business plans into reality.Services
- Business Strategy
- Monthly Goals & Objectives
- Business Messaging
We work with sales staff and teams to translate business goals into sales goals. Our process includes looking at the business plans and then narrowing down into specific sales goals for each member of the team that are attainable on a weekly, monthly and quarterly basis.
We don’t focus on artificial situations. Instead we dive into the specific needs of the business, looking at what the business growth objectives are and provide sales advice, coaching and support through weekly and monthly meetings as required. With years of sales experience on our team, we know that our process works when combined with a focused approach that integrates both business and marketing for a multi-prong approach.
If you are looking to augment your sales team, we provide HR recruitment to help the business grow.Services
- Sales Strategy and Planning
- Business Development and Lead Generation Consulting
- Sales Reviews/Meetings
- Metrics and Results
Marketing works best as a focused business function that partners with sales. Our approach to marketing integrates overall business growth objectives while tying into sales to generate leads. In many companies marketing and sales don’t communicate and as a result the two groups often move in different directions. We take a different approach – ensuring marketing and sales work together, communicate frequently and ultimately grow the business.
To drive business growth we focus on sales and marketing campaigns that build brand awareness, leverage existing messages and drive to the sales team for conversion. With a wide variety of marketing specialties in-house, we have over 50 marketing tactics available to choose from. We spend time listening to your goals and then suggest the best marketing tactics to create a comprehensive, multi-prong program.
- Marketing Strategy
- Marketing Implementation and Tactics
- Technical Writing, Content and Editing
- Marketing Metrics and Results
Intellectual Property is often seen as the domain of lawyers and the costs can intimidate even the most open minded. However, GridStone through the services of Harm Deckers are disrupting the status quo.
We provide technical content, research and background for patents and trademarks by partnering with Harm Deckers. With our deep technical knowledge, we save our clients’ time and money by doing the upfront work before your patent or trademark is handed over to a lawyer for filing. This process reduces overall costs and working with world renowned law firm ensures the process is reliable and trustworthy.
It is a disruptive process that puts the power in your hands and gives you the opportunity to make key decisions about your technology and patent / trademark process going forward. Services
- IP Strategy
- Technical content and drawings
- Existing patent and trademark searches
- Coordination with law firms for filing
- Ongoing consultation and updates
Human Resources is a diverse field and it is integral for a company focused on driving business growth. Working with Tracy Seaman, an experienced HR professional, she can help with hiring, transitions, layoffs, employee handbooks, policies and more – focused on ensuring the right people are on the bus to move the business forward.
Tracy typically works with clients who don’t have large HR teams to provide support through change and transition – and will provide recommendations and referrals when appropriate to ensure the culture, team and growth objectives of the company come first.
By focusing on your managing, coaching and growing your team, your organization will have the capacity and scalability to meet your business objectives.Services
- HR Strategy and Planning
- Employee processes and policies