“The greatest leaders do seek growth – growth in performance, growth in distinctive impact, growth in creativity, growth in people – but they do not succumb to growth that undermines long-term value. And they certainly do not confuse growth with excellence. Big does not equal great, and great does not equal big.”
– Jim Collins
Business planning and strategy are the domain of every leader but when you are wearing many hats, sometimes parts of the strategic process get overlooked.
GridStone supports your business growth initiatives and helps drive key business initiatives forward.
We work with sales teams and staff to translate business goals into sales goals. Our process includes looking at the business plans and then narrowing down into specific sales targets for each member of the team that are attainable on a weekly, monthly and quarterly basis. We dive into the specific needs of the business, looking at what the business growth objectives are and provide sales advice, coaching and support through weekly and monthly meetings as required.
With years of sales experience on our team, we know that our process works when combined with a focused strategy that integrates both business and marketing for a multi-prong approach.
Marketing works best as a focused business function that partners with sales. Our approach to marketing integrates overall business growth objectives while tying into sales to generate leads. In many companies, marketing and sales don’t communicate and as a result the two groups often move in different directions. We take a different approach to ensure marketing and sales work together.
To drive business growth, we focus on sales and marketing campaigns that build brand awareness, leverage existing messages and drive to the sales team for conversion. We create a comprehensive, multi-prong program to grow the business.
Many businesses, as they grow, leave substantial value on the table by disregarding their intellectual property assets. We provide strategic and business-focused patent and trademark expertise. With our hands-on approach, we save our clients’ time and money by doing the upfront work before your patent or trademark requires the involvement of a lawyer. This process substantially reduces overall costs, and by working with a network of renowned law firms worldwide, we ensure that the process is reliable and trustworthy.
It is a process that puts the power in your hands and gives you the opportunity to make key decisions about your technology and your patent/trademark process going forward.
Human Resources is a diverse field but as it relates to GridStone, we are focused on driving business growth. We focus on hiring, transitions, layoffs, employee handbooks, and policies to ensure the right people are in place to move the business forward.
We work to support our clients through change and transition and provide support and recommendations to ensure the culture, team and growth objectives of the company come first. By focusing on your growing team as your company grows, you will have the capacity and scalability to meet your business objectives.